Casting Crowns - Does Anybody Hear Her

In contrasting the readings and viewing the differences in how popular culture trends shape our views, it is interesting that the Dettweiller/Taylor reading uses consistent key words, verbs and adjectives to describe the allure that the media uses to entice us to interact with their sales pitches. In the videos posted, the group Casting Crowns and singer Carrie Underwood, provoke and produce images of persons that appear to be "desperate" or in "need" in their respective videos. These types of emotions that are conjured up, steer the viewer's/listener's perspective to generate a "impact" in streaming the limits of "worship styles" genre boundaries. Conversely, the other two videos by Yolanda Adams and Kirk Franklin, target their viewer's/audiences with them packaging a sense of hope. Carving out a niche market in how the concept of Jesus or religion is packed can summon a sense of power and appeal with the visual displays, and as Dettweiler/Taylor say, "it tells us much about our God and ourselves" (Dettweiler/Taylor, 2003, 185). Understanding how cultural communities preserve their niche method of packaging and delivering of "religious" icons via media outlets, entrenches roots into cultural divisions of how deliberate popular culture is delivered. I also thought it was interesting that Dettweiler/Taylor mentioned how, "growing churches has [have] adapted to this fragmentation....[and]... around sermons, worship styles and groups made for us" (Dettweiler/Taylor, 2003, 199). In really taking time to deconstruct the meanings being conveyed by the media sources, for scholars to know how to push their respective agenda and market around the profit driven credibility of consumer appetites. I am in ah of what capital investment vehicles are needed to calculate the market focus when these videos are produced for different niche markets.